American Express Music Platform

Our award winning campaign featured artists ranging from Sting, Stevie Wonder, Mary J Blige to Kanye West, Kid Rock, Elvis Costello, Black Eyed Peas, John Legend and more. For me, being a part of building the American Express Music Platform in support of VH-1 Save the Music, with today's most legendary and iconic artists is, where it all began.  At the time, we were pioneering experiential marketing when spend was primarily in traditional advertising. There will always be a special place in my heart for my team at Momentum, American Express and our partner agencies. Things have changed a ton since then, but I will always be proud and grateful not only for the epic experience but the training that came along with these programs. And especially generating funding for school music programming with Save the Music.  Some fun throwbacks here!  Take a look!!